Gypsy Tales’ Jase Macalpine Launches Sota Fuel

Jase Macalpine, the voice behind Gypsy Tales Podcast, has launched his new brand Sota Fuel, an upstart performance hydration brand for action sports. 

Jase started working on Sota Fuel long before its public debut, helping develop the formula, refine the flavor, and shape the brand’s mission from day one. Together with the Sota Fuel team, he set out to change the way the action sports world and its athletes think about hydration.

Building Sota Fuel from the Ground Up

Electrolytes have been a big part of Jase’s life, but not always in the right way. A health issue in 2016 forced him to take hydration seriously, sending him down what he calls “a bit of a hydration rabbit hole.”

“Electrolytes are a part of my everyday routine, and have been for a long time. I had a health issue in 2016 that affected my kidney and since then I’ve had to really monitor my hydration and electrolyte intake. It sent me down a bit of a hydration rabbit hole and I learned a lot. Before my injury I was 100% not hydrating correctly and looking back, it was really hindering my performance both in my daily life and in my sports.”

That experience shaped the vision behind Sota Fuel, a clean, fast-absorbing electrolyte formula designed for real performance.

“I ride motocross each week, train jiu jitsu multiple times a week. When the opportunity came up to create my own electrolyte mix, Gypsy Juice just had a great ring to it. It is my juice. It’s what keeps me going each week with the podcast, my riding, and my training. I wanted something that worked and tasted great with nothing that I didn’t want in there.”

Why Sota Fuel Exists

For Jase, Sota Fuel wasn’t about adding another product to a crowded market, it was about building something that genuinely fit his lifestyle and community.

In action sports like Moto and MMA, hydration is critical, athletes lose massive amounts of fluid and electrolytes through sweat, heat, pads, and intensity. Yet hydration has been largely overlooked in these sports, despite being one of the biggest factors in performance, endurance, and recovery. Which forms part of Sota Fuel's mission, to bring hydration to the front of the conversation, where it should have been all along.

“Ultimately I decided to become a cofounder of Sota Fuel because I believe in the product and I am passionate about the space. There are a lot of electrolyte products on the market, but there aren’t any brands that resonate with me. My audience is just like me and I am excited to build a great brand with the Gypsy Gang, something we can all be proud to be a part of.”

More Than a Product

Sota Fuel was built for performance, but it’s also personal. For Jase, it’s another creative outlet, a way to connect with his audience and give back to the community that built Gypsy Tales.

“What makes Sota Fuel important to me is that it is something that actually makes my life better and I know it will do the same for the Gypsy Gang. This is also another creative outlet for me and gives me an opportunity to engage with the Gypsy Tales community in a unique way. I am proud of the product we have developed and I am looking forward for what’s to come.”

About Sota Fuel

Sota Fuel is a performance hydration brand built for athletes and people who want legit benefits. Made in the USA and inspired by Australian roots, Sota Fuel uses its proprietary OsmoFlow process, a hypotonic formula designed for fast absorption and clean, effective hydration. Each stick contains all six essential electrolytes and zero sugar.

Sota Fuel represents more than hydration, it’s about performance, health, and backing yourself every single day. "With Jase leading the charge as co-owner and co-founder, I have no doubt Sota Fuel will carve out a place in the action sports space, and do some really cool stuff along the way".

Website: www.sotafuel.com
Instagram: @sotafuel